Beneath the flashing lights and free cocktails, casinos stand on a bedrock of mathematics engineered to slowly bleed their patrons of cash. For years mathematically inclined minds have attempted to turn the tables by using probability theory and game theory to outsmart the rigged system. But for all their efforts, the best way to beat a casino is simply not to play.
The classic casino design is meant to make patrons feel cozy and compelled to gamble by creating intimate, windowless spaces filled with enticing slot machines. This euphoric environment is augmented by the wafting aroma of scented oils. Casinos also employ a variety of security measures, from cameras in every corner to a high-tech “eye-in-the-sky” surveillance system that can zoom in on suspicious patrons and monitor individual cards being dealt. Security guards are also trained to recognize suspicious behavior, like unusually quick shuffles or frequent glances at the watch.
However, studies show that the economic benefits of casinos are largely negated by the costs associated with problem gambling and reduced productivity due to lost time spent at the casino. In fact, some economists argue that casinos may actually detract from the overall economy of a city or state.
Beyond gaming, many casinos offer an array of additional amenities and experiences to attract guests and promote brand loyalty. For example, many casinos have luxury hotel offerings, cutting-edge technology, flexible event and entertainment spaces, and delicious restaurants. These attractions are ideal for attracting group business, and it’s important to market your casino’s unique assets to attract these customers.