Marketing Your Casino

If you want to see what Vegas looked like in its seedy heyday, Martin Scorsese’s Casino is the place to go. It lays bare the complex web of mob corruption that pervaded Sin City at the time, with tendrils reaching into politicians, Teamsters unions and even the Midwest mafia. While the film may be a bit over the top in some ways, it’s still a riveting look at a seedy world.

De Niro gives one of his best performances as Sam “Ace” Rothstein, a Vegas casino owner tasked with protecting the mob’s interests while trying to do business the right way. He’s undercut by a hotheaded pal (Joe Pesci) and an ambitious woman (Sharon Stone) he shouldn’t trust. The dynamic between these three keeps Casino a lean, mean thriller throughout the movie.

Casinos are a perfect location for large group events, including weddings, conferences and corporate retreats. They often offer luxurious hotels, cutting-edge technology, spa and health club amenities, and delicious restaurants. When it comes to marketing your casino, you need to be able to attract these groups with specific messaging and targeting.

Consumers almost always trust each other more than they trust brands, and word of mouth is a huge driver in casino marketing. Display positive reviews and testimonials on your website and social media accounts. Encourage guests to share their experiences on social media and tag your casino, then monitor and respond. In addition, use ad programs like Cvent’s Competitive Ads to reach event planners who are searching for your services in other markets, bringing them to your casino.