Casino – Strategies to Attract and Keep Customers


Casino is a movie that portrays the darker side of gambling. It is full of greed, treachery and violence and yet, the movie manages to be a riveting thriller throughout. Martin Scorsese has created a film that is as much about human tragedy as it is about the pitfalls of gambling. Casino is a film that will stay with you long after you leave the theater.

Casinos use a variety of strategies to attract and keep customers. These include offering free rooms, meals and drinks and staging elaborate shows. Ultimately, casinos must establish themselves as distinct and attractive enough to stand out in the competitive marketplace.

One way is to offer a better chance to win. This is particularly important for slot machines, where the house advantage is much higher than in table games.

Another strategy is to reward large spenders with “comps” (free goods or services). For example, some casinos give free hotel rooms, restaurant dinners and tickets to shows to players who play a certain amount of money. In addition, many casinos allow players to request comps at the information desk.

Lastly, casinos must ensure that their facilities and employees are properly equipped to prevent fraud and cheating. This includes implementing a high-tech eye-in-the-sky system that lets security personnel watch every table, window and doorway. The system is also capable of tracking specific patrons to detect suspicious activities such as palming, marking and swapping cards. In addition, a casino’s surveillance system should be able to review video tapes in the event of a crime or a suspected cheating incident.